Route 66

New Expectations

Famous Route 66 landmark on the road in Californian desert

Famous Route 66 landmark on the road in Californian desert

“But we should realize that our fortunes if we do nothing different will follow the same trajectory as Route 66: up for decades as the only road west, peaking in the 1960s when Interstate sections were opened, starting downward as new expectations of the driving experience settled in, and now abandoned.” – Tom Ehrich

I have worked off and on with some organizations that could easily be called Route 66 (a good analogy). Simply these Rt. 66 folks don’t want to or are incapable of change….and for the most part are becoming irrelevant.

The key question can these groups change to adapt to the Interstate (reality). A few can….yet unfortunately most will eventually be abandoned….like the old Route 66.

Consultants like to fix problems and might like to encourage businesses/organizations to adapt/change. On the other hand, maybe some can’t change and the advice might be: think bigger….think better….think differently – create a new expectation. 

Note: We lived a few blocks from Rt. 66 in San Bernardino, CA

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