A Key Value


“But the whole edifice tumbles if one doesn’t deal off a base of integrity.” – Tom Peters

Integrity: the quality of being honest and having strong moral principles; moral uprightness.

Unfortunately USA Living (discount retailer)….did not have Integrity as a key business value (and probably not a personal value either).

Fortunately they are now out of business:

Integrity may not show up on the financial statements….non-the-less it a vital part of doing business.


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