A Key Value
“But the whole edifice tumbles if one doesn’t deal off a base of integrity.” – Tom Peters
Integrity: the quality of being honest and having strong moral principles; moral uprightness.
Unfortunately USA Living (discount retailer)….did not have Integrity as a key business value (and probably not a personal value either).
Fortunately they are now out of business: http://www.wral.com/discount-retailer-usa-living-out-of-business/14853986/
Integrity may not show up on the financial statements….non-the-less it a vital part of doing business.