Marou Chocolate – Vietnam

Marou Chocalote

From:Knowledge at Wharton:

Making luxury chocolate in Viet Nam is certainly a risk. However in developing countries there is risk and reward.

The key points in the Wharton Business School article are:

  • The opportunity existed
  • The supply source was close at hand
  • The decision to make a premium product
  • The importance of design

It’s always about better and different:

“It’s going against the grain, against the flow that … makes us stand out.”


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