Volkswagen is a highly recognizable world brand. They are being investigated for misleading emissions control data.
The impact is great….VW has set aside $7B in reserves.
What makes this even more significant is that they will lose the trust of their customers. Will VW recover from this misdeed? They probably will….yet, it make take years and perhaps a complete corporate reorganization.
Two key issues:
- Leadership responsibility….someone, somewhere authorized the incorrect data and software.
- Customer trust is hard won and also easily lost.