Trust / Credibity

Volkswagen

trust-and-credibility-680x450

Volkswagen is a highly recognizable world brand. They are being investigated for misleading emissions control data.

The impact is great….VW has set aside $7B in reserves. 

What makes this even more significant is that they will lose the trust of their customers. Will VW recover from this misdeed? They probably will….yet, it make take years and perhaps a complete corporate reorganization.

Two key issues:

  • Leadership responsibility….someone, somewhere authorized the incorrect data and software.
  • Customer trust is hard won and also easily lost.

http://knowledge.wharton.upenn.edu/article/why-theres-no-quick-fix-for-volkswagens-emissions-crisis/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2015-09-23

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s