Some business stay the same….some have to reinvent themselves.
The automobile industry and General Motors have certainly had to reinvent themselves in order to remain competitive with world-wide brands.
From the Stanford Business School: http://www.gsb.stanford.edu/insights/corvette-chief-engineer-why-you-wont-see-self-driving-sports-car?utm_source=Stanford+Business&utm_campaign=813680c823-Stanford-Business-Issue-73-10-18-2015&utm_medium=email&utm_term=0_0b5214e34b-813680c823-70238653&ct=t(Stanford-Business-Issue-73-10-18-2015)
The lessons learned are knowing the customer and always making the product better….and “But if you look at other vehicles that are successful long term, they tend to stay true to their mission. They don’t try to wander off and be something they’re not.”