Excessive?

The Season

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This Thanksgiving ad supplements were so numerous that the N&O was delivered in two bundles.

Retailers are expecting customers will flock to their businesses and buy everything in their ads. Of, course, there are less than four weeks in this buying season.

It is almost an unworkable business model to expect these few weeks to make a business profitable or unprofitable.

While home furnishings were not dependent on seasonal business….we did promote a few items that were moderately priced and desirable. Yet, nothing like these 2015 promotions.

At some point, this marketing strategy is overwhelming to the customer and retailer.

 

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