Fine Print

Customer Experience


Fine print or disclaimers are a fact of advertising. Of course they are there to protect the seller (and challenge the buyer).

An example of a poor customer experience:

All the customer wants to do is buy the product. Why put up obstacles to make that difficult?

My one experience with a disclaimer was a significant learning lesson. Satisfy the customer….in most instances the customer is not trying to take advantage of the seller.

What is better?: a satisfied customer that returns or one that is treated poorly and never returns.


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