Fine Print

Customer Experience

fine-print

Fine print or disclaimers are a fact of advertising. Of course they are there to protect the seller (and challenge the buyer).

An example of a poor customer experience:

http://www.wzzm13.com/story/news/2015/11/27/tanger-outlets-coupons-levi-jeans/76464164/

All the customer wants to do is buy the product. Why put up obstacles to make that difficult?

My one experience with a disclaimer was a significant learning lesson. Satisfy the customer….in most instances the customer is not trying to take advantage of the seller.

What is better?: a satisfied customer that returns or one that is treated poorly and never returns.

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