From Business Insider: http://www.businessinsider.com/hale-and-hearty-could-be-the-next-panera-2015-12
Restaurant concepts are easy to develop….the test is longevity and quality/service.
There is minimal competition in the Panera Bread model…. something better than fast food and not as expensive as a sit-down restaurant.
Panera Bread has been dominant in this market segment. Hale and Hearty might be formidable competition….simply by being better and different.