Shake Shack is a well-known….well regarded burger chain.
“With 60 units worldwide — half of them in the U.S. — the burger chain has amassed a cult-like following because it hasn’t attempted to grow too fast or deviate too far from its stated mission.”
There are many ways to grow a successful business….Shake Shack has a very disciplined path and leader (Danny Meyer).
Like any excellent business…Shake Shack exemplifies a quality, consistent product and focused brand awareness. With a well-defined strategy….they also are able to attract the kinds of people who will grow the business