$.75 Jem

Jiffy Mix

Jiffy

Small product….great company.

Chelsea Milling Co.(Jiffy Mix) recently announced a $35M expansion:

http://www.mlive.com/news/ann-arbor/index.ssf/2015/12/jiffy_mix_moving_forward_with.html#incart_most-read_news_article

Key points from the article –

  • Howdy Holmes is the 4th generation owner of the $130M company
  • A box of Jiffy Mix is about $.75 in the grocery store
  • Expansion into institutional and food service markets
  • In house printing of all packaging and mills its own flour
  • Minimal advertising budget
  • Smart workforce management

Chelsea would be (or is a) great business case study.

https://www.jiffymix.com/

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