Small product….great company.
Chelsea Milling Co.(Jiffy Mix) recently announced a $35M expansion:
Key points from the article –
- Howdy Holmes is the 4th generation owner of the $130M company
- A box of Jiffy Mix is about $.75 in the grocery store
- Expansion into institutional and food service markets
- In house printing of all packaging and mills its own flour
- Minimal advertising budget
- Smart workforce management
Chelsea would be (or is a) great business case study.