Appreciating Asset

The Customer


The well-served customer … is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.” – Tom Peters

“On top of all Volkswagen’s moral lapses, its biggest mistake may have been lying to the wrong people” (not to the regulating agencies….but its customers). – Jamie Kitman

Sometimes businesses forget the customer….the only reason a business exists. VW forgot the customer. Our local Kroger’s forgets the customer.

We depended very much on each customer that walked through our front door….it was the repeat business that made us successful and at the end of the day paid the bills.


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