Be The Best

It’s Not Easy


There simply exists no demonstrable method of marketing that is guaranteed to work, although we do know demonstrably terrible ones, such as poor websites, lousy customer relations (which usually means lousy management above) and proprietors who are out-of-touch with the real world and thus not in a position to understand what consumers really want. – Steve Heimoff.

Steve is in the wine industry in California….what he says applies to any business/organization.

Business is not easy….certainly there are some companies that are above and beyond….Apple being the best example. Yet there were times when Apple’s future was doubtful.

Business is being the best at what you do…’s not easy-it’s hard work.

George Whalin: “Be the best. It’s the only market that’s not crowded.”


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