Starbucks (SB) closed 600 locations in 2008. Was this a sign that Starbucks was in trouble?
This was the time for SB to move up the S-Curve and refocus on what made the business a success.
From the article – Starbucks:
- Began offering a higher quality of coffee (added value)
- Offered an evening food program (expanded market)
- Invested in technology (increased customer contact)
Great businesses/organizations find ways to move forward by getting better. That is what Starbucks does….always adding value.