Strategy – Starbucks

Adding Value


Starbucks (SB) closed 600 locations in 2008. Was this a sign that Starbucks was in trouble?

This was the time for SB to move up the S-Curve and refocus on what made the business a success.

From the article – Starbucks:

  • Began offering a higher quality of coffee (added value)
  • Offered an evening food program (expanded market)
  • Invested in technology (increased customer contact)

Great businesses/organizations find ways to move forward by getting better. That is what Starbucks does….always adding value.


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