Jos. A. Bank is a well-known mens clothing brand. The company was purchased by Men’s Warehouse (or now Tailored Brands/TB).
It has been announced that TB has written off the value of the Jos. A Bank brand….almost $1.8B or the amount TB spent in acquiring Jos. A. Bank.
Brands are vital to the success of a business….mis-managing a well-known brand is a $B mistake.