Soft

Real Business

Soft

I’ve long said that In Search of Excellence can be captured in just six words:”Hard is soft. Soft is hard.” The so-called “hard” stuff—such as the plans and the numbers—are really the soft, squishy, and often fictional stuff. The so-called “soft” stuff—such as the people and culture and relationships—are the true “hard” Bedrock of Excellence. – Tom Peters

The “soft” stuff was what made the difference in our business and the businesses I came in contact with. The numbers, etc. were easily the tangible aspects of the business….and told us where we were (Profit/Loss).

The intangible, of course was the interactions between customers….the people in the business….our suppilers and our financial resources. All of those combined made the (real) business successful.

As stated before in TrueNorth….is this part of business study? If not it should be.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s