A direct mail promotion can be effective if done correctly. The one (above) sent by a Raleigh HVAC company perhaps not so effective.
On the address side….it indicates “Service Notification”
On the reverse side….”Service Request”. It further states – maintenance on a your air conditioner is required. Your charge for this maintenance service is only $79.
The test of course is the response rate versus the cost of the direct mail promotion.
Why would one respond to this direct mail piece?:
- There is nothing about the company
- The notice implies that the manufacture’s warranty is null and void
- The price is $30 more than most other HVAC companies.
- The words Service Notification and Service Request convey a wrong impression.
I would suggest that this is not an effective marketing strategy and/or direct mail promotion.