“Breakthrough companies find a way to swim into a blue ocean, creating a different business model that is not limited and cannot be duplicated by competitors.
Sue Marks has a knack for swimming into the blue ocean. For the better part of three decades, she has been finding ways to differentiate her businesses from the red ocean that is the human resources and staffing industry.”
Being unique and different (on ongoing theme of TrueNorth) is the foundation of a strategic business plan. The day-to-day operations of course are important….yet there is also the necessity to continually move a business/organization forward to be the only ones who do what they do.
“We want to be the only ones, who can do what we do for our clients.” It is very easy for businesses to be similar….it is a great business that stands out from the others.