Compelling Copy



Good copy makes good advertising….it draws perspective buyers in….to help them make the buying decision.

Every week in our business….a new ad was created. Fortunately our newspaper rep was an old school copy writer….so good copy and illustrations were incorporated into our ads.

Will customers read ad copy….yes if there is a compelling reason. From the illustrative ad above:

  • Strong and appealing Illustration
  • Attention getting headline – “How Do You Spell Pearl Necklace – FREE”
  • Compelling copy: stunning, romantic….magnificent cache….enormous cache….too good to pass up….too good to last long 

Of course there is more to the selling process….yet the first step is always get the customer’s attention.