An unique brand is a key element for a business.
Jolly Good fits that category. From the jsonline: http://www.jsonline.com/business/sheboygan-county-firm-revives-jolly-good-soda-b99757141z1-385706321.html
Dutch Girl – a craft brewery in Spring Lake, MI : http://www.dutchgirlbrewery.com/home.html
Relative to Western Michigan’s Dutch influence.
Pigeon Hill – a craft brewery in Muskegon, MI: http://www.pigeonhillbrew.com/
Pigeon Hill an icon from Muskegon’s history.
Strong brands have a unique identity that makes them recognizable in the marketplace. Brand plus product are keys to a successful business.