A new retail business has opened. That’s good for Muskegon.

Its name from a marketing and recognition perspective seems to be weak….“Blended” (to mix together) being the key word.

The intent of the owners is to have many different styles of product. Yet blended means to mix everything together to make something quite different.

Naming a business is important because it identifies the brand….the name should create a positive image. Using a weak word certainly doesn’t do that.


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