Is not enough
In a recent interview Robert Lutz….a former automotive executive spoke about a Big 3 manufacturer that at one time made and sold a brand in Europe that was “just good enough” to get by in the market.
From the interview:
“What was the most important thing you learned in Europe?”
“The overriding importance of product excellence. When I was at Ford of Europe and Opel, they were always gunning for best in class. Meanwhile, the mother ship in America’s motto was, ‘We don’t have to do good cars, just good enough'”.
Businesses can get by for a period of time being “good enough”….though it is unlikely they will be a long-term sustainable businesses.