Good Enough

Is not enough

Good enough

In a recent interview Robert Lutz….a former automotive executive spoke about a Big 3 manufacturer that at one time made and sold a brand in Europe that was “just good enough” to get by in the market.

From the interview:

“What was the most important thing you learned in Europe?” 

“The overriding importance of product excellence. When I was at Ford of Europe and Opel, they were always gunning for best in class. Meanwhile, the mother ship in America’s motto was, ‘We don’t have to do good cars, just good enough'”.

Businesses can get by for a period of time being “good enough”….though it is unlikely they will be a long-term sustainable businesses.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s