Perhaps it was “old school”….we dressed professionally in our business…..not “business casual”. It was always shirt….tie….and sport coat.
We were in an extraordinary competitive market and needed every tool to compete. Our professional dress gave us the credibility to help sell rather big-ticket items to our customers.
Customers perceived that we knew our business and products by our professional attire. Our dress code might be too formal for today’s setting….but it worked for us.