One of our long-term strategies was to develop a complete home center….furniture….carpet/flooring….appliances.
As there were several specialty appliance businesses in the market….the only brand available was Hotpoint. Hotpoint was made by GE. Having two brands (GE and Hotpoint) gave GE a larger market base.
Actually there were two elements of the appliance strategy….take on the Hotpoint line or partner with another appliance business. Appliances carried a lower profit margin than furniture and carpet and required a service and parts department. Of course, the turnover could be larger in appliances thus the smaller margin.
After serious consideration, we decided against entering the appliance business. Recently a current Muskegon home furnishings store downsized their appliance department and expanded their bedding area….so perhaps we made the right decision in 1975.