The magic formula that successful businesses have discovered is to treat customers like guests and employees like people. – Tom Peters

“When I met James Hogan, the Etihad CEO, in Los Angeles earlier this year, he said “We don’t carry passengers; we carry guests. Our benchmark is not set against other airlines, but with the best hotels and restaurants in the world.” – Richard Bangs

All businesses should treat customers like guests….unfortunately some don’t….it seems that they set a minimum standard and expect that to be satisfactory. In fact, there are some businesses that see the customer as an intrusion. In that case, should they really be in business?

We did see the customer as a guest. Where we good hosts….yes….though we did slip from time-to-time. The important thing was that the next customer was our guest. We did not set the bar lower.


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