Good ideas come from anywhere. In this case from Motorcyclist magazine.
“All businesses have their loyal customers….but it’s getting harder and harder to find them and keep them.” Three primary reasons for this:
- The Internet – “As soon as customers discovered they could order parts and accessories from anywhere with free shipping and possibly without paying taxes….the game changed.”
- Competition – “Competition has always been a part of business….but earning and keeping good customers is easier (and more profitable) than doing anything to make a sale.”
- Lack of focus – “A business that loses focus on its customers will find that miscue expensive to correct….not impossible to fix – just costly.”