Strategy?

Thanksgiving Day Inserts

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The N&O was packed with Thanksgiving Day sales inserts. In fact the paper was delivered in two separate bundles….there were that many inserts.

The Christmas buying season (or panic) seems to be even more important than it was years ago. Certainly there were promotions to generate sales. However, the seasonal sale was not a strategy for long term sales goals.

If businesses have to rely on a very short (five-week) period to generate a significant amount of sales dollars….than that is not a well-thought out business strategy.

I would suspect that many of these sales inserts wound up in the recycle bin.