One of the many sales reps that called upon us was the sales premium rep with his catalog of hundreds of sales incentives….from calendars to ball point pens.
The primary reason for these premiums is to keep the business name and brand in front of the customer. Some were effective others were a waste of marketing dollars.
However one that has been effective at least to us….is the small desk top calendar from our former insurance agency (Nolan Insurance Agency in Muskegon). In one way or another, we were clients of the Nolan agency as well as personal acquaintances for over 50 years
The little desk calendar is simple yet effective….an excellent sales premium. Everytime one looks at the calandar….the agency name is right in front of them.
What more can you ask of this marketing tool?