Changing Market


Gillette and Schick have been the prominent shaving products brand. Now that has changed and the Gillette and Schick market has been significantly disrupted.

Two online businesses…..Harry’s and┬áDollar Shave Club –



are the front-runners in this market disruption.

The Gillette/Schick business model was to sell the razors inexpensively and charge quite a bit more for replacement blades. This was successful until the online business disrupted the old model.

The Dollar Shave Club: “A great shave delivered. Try any razor for just $1. Includes a weighty handle, 4 cartridges and free shipping”. –┬áBe better and be different certainly changes the shaving market.