Gillette and Schick have been the prominent shaving products brand. Now that has changed and the Gillette and Schick market has been significantly disrupted.
Two online businesses…..Harry’s and Dollar Shave Club –
are the front-runners in this market disruption.
The Gillette/Schick business model was to sell the razors inexpensively and charge quite a bit more for replacement blades. This was successful until the online business disrupted the old model.
The Dollar Shave Club: “A great shave delivered. Try any razor for just $1. Includes a weighty handle, 4 cartridges and free shipping”. – Be better and be different certainly changes the shaving market.