Trust

Wells Fargo

trust

News Observer/Business: New checking accounts down 41% at Wells Fargo.

Wells Fargo saw a further decline in business as the San Francisco bank continues to suffer in the wake of its fake accounts scandal.

“We still have a lot to do to rebuild trust” – said the head of retail banking. It will take some time for Wells Fargo to regain that trust….and the key element is whether there is a culture change at the bank. The culture change may in fact take longer.

Our business name identified us….we had to maintain trust….our name was always front and center.

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