Few people know of Robbins, NC and probably even fewer have heard of Situs.
From WRAL: http://www.wral.com/company-weaves-data-together-in-old-robbins-sock-factory/16486949/
“Situs’ Robbins team provides portfolio analysis for commercial mortgage investors as well as loan servicing and accounting functions for property owners and managers.”
It is important to know that sophisticated operations such as those that take place in Robbins, NC are the same that can take place anywhere.
Every location has its advantages and/or disadvantages….there are numerous other small towns that also have successful businesses.
The key element of course….is the businesses successful?
“That’s because the second most important person in your business (and the one who defines your brand and marketing) is your customer. And not just any customer….but your most profitable customer. Who is she, where is she, and what does she want?”
“But what smart business owners know (and what we teach at EMyth) is that your brand is how your ideal, most profitable customer experiences, thinks about, and feels about your business. She’s the one who is going to be paying you. So doesn’t it make sense to start with her?”
“That’s the person who buys the most, and the most often. The one who comes back. The one who responds to all your promotions. The one who raves about your business to her friends. And the one who won’t be lured away by someone else’s lower price, so you can safely charge more. Why? Because she loves your brand—which is the sum total of how she experiences your business.”
This is one area that was not completely on our radar screen….while our customers were important….we didn’t cultivate the most important. It wasn’t taught in business school either. The emphasis at that time was growing the customer base.
The lesson learned: a business/organization can’t stand still….it has to keep learning and growing.
Muskegon created an unique opportunity in that it is developing a completely new downtown….though the going has been slow.
The latest concept is to place these pop up chalets (think tiny homes) in one block to create interest in the downtown area as well as to provide a location for small businesses to gain a customer following.
They seem like a good idea to try out….better than the shipping container project a while back.