Rural King

Off the Radar


There are numerous regional brands that mostly are off the business radar screen….Rural King being one of them until recently….they purchased a closed Walmart….in order to expand in Michigan.

For many years, Quality Farm and Fleet (QFF) was headquartered in Muskegon. QFF was a successful business that understood the rural and farm market. Unfortunately, it merged into another farm-type retailer and ceased to survive.

However, that wasn’t the end of the farm/home concept as one of the former executives of QFF resurrected the idea and founded Family Farm and Home again headquartered in Muskegon….with 53 locations (nearly 20 in 2011) in Michigan, Indiana and Ohio.

There is room in the marketplace for another competitor like Rural King….after all competition is what makes (or should make) companies perform better.

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