Accurate or ?
I recently visited a web site for a medical practice….a possible future interest.
The dilemma – while there were some positive reviews….there were also some that were very negative. The negative reviews were not so much with the providers….but with the support staff.
It’s difficult to determine the accuracy of any review. My general guideline is to look at the more recent reviews…..if there are recent positive reviews….than I would look at the business favorably.
Of course when we were in business….there was no forum for any form of review except for word of mouth. I would hope that we had favorable reviews….if not we would make sure to make any correction.
Customers/Clients/Patients want do to do business with the best….an A company/provider….not a B, C, or D.
What makes Chick-fil-A an excellent company?
Take-a-ways from Chick-fil-A:
- Average sales per restaurant – $4M (highly successful business)
- Customer Service (and training) are a high priority
- Each franchisee can only have one restaurant (more hands-on management).
Many McDonalds franchisees certainly could lean a few lesson from Chick-fil-A.
Is the Yeti mug the perfect coffee tumbler?
From Business Insider:
My current Thermo Thermax mug doesn’t do the job….I would like a better solution.
“Not only am I a lot more chipper, but I’ve also stopped spending so much at the Starbucks near work. And though the temperature control is really what sold me on it, it also doesn’t hurt knowing that I could probably run over this with my car and still have a functioning product.”
Great products don’t have to be expensive….they just have to work as advertised. For $30…..the Yeti mug seems like the perfect solution.
Unique Business Model
I didn’t grow up on a farm….though my grandparents were farmers. I did visit the farm often and always liked the idyllic farm life (not easy however).
A recent book – “Compact Farms-15 Proven Plans for Market Farms on 5 Acres or Less” explains in detail how these market farms are successful businesses. Here are some keys to a farms success (p.97).
- Be professional
- High emphasis on quality and quality control
- Maintain good relationship with employees and customers
- Focus on high value products
- Understand their markets and concentrate on those that are profitable
- Control expenses and capital investments
These keys apply not only to market farms but to any successful business….and the compelling story is a satisfying business on 5 acres or less.
There are often companies that seem off the radar screen….yet are very successful. RC Productions, Inc in Muskegon, MI is one of them.
There are 4 components of RC Productions:
- RCP Marketing – Branding, packaging, video & audio
- Source1Digital – Digital printing (plant in the photo)
- Auxang Group – Strategic marketing planning
- The gearGroup – Promotional product & apparel supplier
Established in 1981 RC Productions has grown considerably from its original location in a dated building on Lakeshore Drive.
One of the benefits of our economy is the ability to create a specialized product for a selective (niche) market….and develop a successful business.
Stamp-n-Storage is one of those businesses….developing storage units for the handicraft market….all kinds of bins and shelves to hold numerous crafting materials.
Sales in 2015 were $1.6 million (art supplies market$1.1B) primarily via direct online orders….certainly a respectable business.
Key Business Strategy
While exploring several web sites….and customer reviews….it seems that some companies have an inadequate understanding of why they are in business.
Business is not only selling and/or making products…..business is really about servicing the customer….not looking at customer service as an afterthought but as a key business strategy.
We were good at customer service….welcoming customers…. creating unique sales events….responding promptly to service calls Looking back….an innovative strategy (I believe) would be to thoroughly analyze our customer demographics….find the products that met that criteria and most importantly….use customer service as a primary marketing strategy.
After all the more trust and confidence the customer has in a business…..the greater the opportunity for sales and repeat business.