Basic But Not Easy
One of the fundamentals of any business is repeat business. Here’s how from Tom Peters:
K = R = P
Kindness = Repeat business = Profit
We spent a significant amount on marketing/advertising….the purpose to get customers in the front door. The cost per customer could be fairly large.
For a repeat customer the marketing cost would be minimal. It’s just good business to build a business around repeat customers. After all if a customer returns….they are your best customers. Treat them (and every customer) with kindness.