Bad Location?

Basic Business Management

From Mlive:

“A bad location coupled with increased competition were the biggest factors in the failure of Dutch Girl Brewery, according to the company’s attorney.”

Location is important….though Dutch Girl was only a mile or so outside the Spring Lake village limits and was surrounded by other businesses.

Our business was located in the north end of town and on a major road….however most retail activity centered on the southern end of Muskegon. Part of our brand was” Drive out a ways and see how it pays”.  Rather simple….but effective. It was a key part of our marketing strategy and compensated for not having the perfect location. While a good location is necessary….basic business management is also necessary.