Basic Business Management
“A bad location coupled with increased competition were the biggest factors in the failure of Dutch Girl Brewery, according to the company’s attorney.”
Location is important….though Dutch Girl was only a mile or so outside the Spring Lake village limits and was surrounded by other businesses.
Our business was located in the north end of town and on a major road….however most retail activity centered on the southern end of Muskegon. Part of our brand was” Drive out a ways and see how it pays”. Rather simple….but effective. It was a key part of our marketing strategy and compensated for not having the perfect location. While a good location is necessary….basic business management is also necessary.