One of the better forms of marketing/advertising is referrals. Some businesses do not recognize the value of a referral….after all there is little cost in gaining a potential referral customer.
If we spent $600 on an ad and got 20 customers in the door….the cost was $30/customer. A referral costs $0.
Two key points:
- Appreciate the value of the referral
- Reward in some way the referer