Best Advertising

One of the better forms of marketing/advertising is referrals. Some businesses do not recognize the value of a referral….after all there is little cost in gaining a potential referral customer. 

If we spent $600 on an ad and got 20 customers in the door….the cost was $30/customer. A referral costs $0.

Two key points:

  • Appreciate the value of the referral
  • Reward in some way the referer