From Business Insider: https://www.inc.com/alison-davis/what-a-simple-shoemaker-can-teach-you-about-busine.html
It is not only a product (making shoes) that counts in business.
” What Acuna does have is an acute sense of who his customers are and how to meet their needs.”
Understanding the market is a key to a successful business/organization….even more so is knowing the customer.
In our business, we knew we were not high-end or low-end….we were in the middle….that was the demographics of our area. Most of the other competitors knew that also ….it was a very competitive market in the 60’s-70’s.