Business Savvy

A Shoemaker

From Business Insider: https://www.inc.com/alison-davis/what-a-simple-shoemaker-can-teach-you-about-busine.html

It is not only a product (making shoes) that counts in business.

” What Acuna does have is an acute sense of who his customers are and how to meet their needs.”

Understanding the market is a key to a successful business/organization….even more so is knowing the customer.

In our business, we knew we were not high-end or low-end….we were in the middle….that was the demographics of our area. Most of the other competitors knew that  also ….it was a very competitive market in the 60’s-70’s.

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