Sprayway Glass Cleaner
There are many companies and products that claim they are the “world’s best”….of course being the best is somewhat subjective.
However the Sprayway glass cleaner is the best cleaner that we have used over the years and it is less than $3….it is certainly an excellent value.
Excellence can come in many different sizes, shapes or forms….in this case it’s a spray can and very reasonable.
Some businesses it seems are satisfied with being average….average products….average services….just good enough.
What if a business decided to be the best at what it does….no matter the competition or its size?
The answer of course it is not hard….it just takes the effort to be better….day after day.
Businesses can get by on average….yet the possibilities are much greater by getting better. Looking back many years that is what we did….though it was more by instinct rather than by being deliberate.
This past week two impressive business contributions came to light for business education. One on a one grand scale….another much smaller but equally important.
Stephen Ross has contributed a total of $378 M to the University of Michigan, with a substantial amount to the Business School appropriately named the Ross School of Business. Mr Ross graduated in 1962 from the business school as I did….perhaps we were in the same accounting classes!
On a much smaller scale, yet equally important was the $1.5 M contribution to the MCC Technology Center in downtown Muskegon. Not only did this contribution benefit the center….it also strengthened MCC by having the center as part of the revitalization of Muskegon and the redevelopment of two very nice buildings.
After several years, I am finally organizing Tom Barton’s (father-in-law) memorabilia.
One of the more interesting finds is the flight plan for the Apollo 11 lunar mission.
“Apollo 11 was the spaceflight that landed the first two humans on the Moon. Mission commander Neil Armstrong and pilot Buzz Aldrin, landed the lunar module Eagle on July 20, 1969 (48 years ago).
The flight plan is a detailed minute by minute plan of the mission, while a NASA document, much of the effort was done by TRW as the primary contractor for flight planning.
My “smart phone” is somewhat out of date….it’s a palmOne Tungsten E2….a forerunner to today’s smart phones. It has several functions….calculator….calendar….contacts….etc.
For its time it was a sophisticated device….Personal Digital Assistant. Of course the Tungsten E2 is dated, surpassed by smart phones. Although I only use the Tungsten for organizing my contacts….it serves it purpose well.
50+ Years Old
Is quality worth the price? Very much so in the case of these shoes. They were purchased in 1966 in Redlands, CA. The brand….Bostonian.
“Bostonian was founded in 1899 by Charles Jones in Whitman, Massachusetts and has the distinction of being the first premium men’s shoe company. The company was bought by Clarks Companies, North America in 1979.”
Only worn on special occasions….everything is original from the laces to the soles and heels….and they have been well maintained.
Sometimes we want quality….sometimes quality is not important. As a business we wanted to sell quality products that were affordable. For the most part we did that. After all these years….our name is our legacy….as is the Bostonian shoes.
There are few businesses that offer a 100% guarantee….LL Bean being the most well-known for their guarantee….If you are ever not satisfied with the product, simply return it for a full refund.
The FCP Euro auto parts guarantee:
“Every product you buy from FCP Euro is guaranteed for life for your ownership of the vehicle. This lifetime replacement guarantee covers everything we sell, including wear-and-tear items like brake pads, gaskets, rotors, filters, and wiper blades.
This covers every single part we sell for as long as you own your car. Return anything purchased from us at any time. No fine print, no restrictions, no time limit. Buy it from us once, use it up, wear it out, then send it back for a free replacement. “
Lifetime guarantees work and are an effective marketing strategy when the business:
- Makes/sells quality products
- Honors the guarantee with no restrictions
- Sustains a long-term economic strategy