Not a Goal
Some businesses/organizations consider being average as a worthy goal.
Unfortunately, some business that we encounter here in the Research Triangle consider average as acceptable. I suspect it is because this area has a strong economy and they can do reasonably well by being average. Those below average (low performers) are no longer in business.
High performer businesses are the ones to seek out….they will for the most part will be better and be different. Being average, it would seem is not a goal…..if for no other reason to have a sense of knowing ones effort is “well-done”.