Do it Right – The First Time

Menards is a Midwest home center chain similar to Home Depot or Lowe’s.

A recent incident indicated how Menards resolved (or didn’t resolve) a customer’s billing problem (which was not the fault of the customer).

Target 8: No-show refrigerator leads to billing battle

As part of the Menard’s brand identity is this:

Either Menard’s doesn’t live up to that expectation or does not give a store manager the authority to correct a problem.

In any case, getting a TV station to resolve a problem is not good public relations. How many potential customer will go to the competition because a problem was not resolved the first time….quickly and immediately.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s