Business Plan


I was asked to review a business plan. No problem….I have a pretty good idea of what a good plan should look like –

  • A clear, well-defined purpose
  • Reasonable financial projections
  • Realistic/pragmatic ideas
  • Substantive and succinct

The plan I reviewed had none of the above. The financials were mere gusesses….the ideas were haphazzard….the writing mediocre.

My conclusion…this plan had little relevance to the original purpose of even creating a plan. Of course I was only one of several folks to review this plan….perhaps they had a different perspective.

The idea behind this business plan is important for this organization….it’s important they get it right.


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