I was asked to review a business plan. No problem….I have a pretty good idea of what a good plan should look like –
- A clear, well-defined purpose
- Reasonable financial projections
- Realistic/pragmatic ideas
- Substantive and succinct
The plan I reviewed had none of the above. The financials were mere gusesses….the ideas were haphazzard….the writing mediocre.
My conclusion…this plan had little relevance to the original purpose of even creating a plan. Of course I was only one of several folks to review this plan….perhaps they had a different perspective.
The idea behind this business plan is important for this organization….it’s important they get it right.