Earned (and lost)

The 11.28.17 post referred to an organizations reputation….that was earned through customer feedback.

Belks (a major Southeastern department store) had a recent promotion that resulted in considerable negative feedback. As in many cases….Belks protected itself with disclaimers. 

The problem – the promotion confused the customer. Many businesses have not learned an important lesson….don’t put unnecessary stipulations on the buying process.

Reputations are earned….yet they can be easily lost. We guarded our family businesses reputation. After all, our business name was our name. Unfortunately, Belks is no longer a family business.


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