Follow Up

Basic Business

The sale is made….the product delivered. What’s the next step?


While there is always some apprehension about what could be said….following up is just as important as the sale. If something is not right….the problem can be easily corrected. If the customer is satisfied and pleased….than that is the possibility of a customer for life.

From a cost perspective alone….a satisfied customer costs much less than trying to get each new customer through the front door.

Follow-up is just good basic business management.