The CEO of Chevron gave this advice:
Mr. Watson stated this: “The sooner you learn about reading people, listening to others and building relationships, the sooner you will be more effective. So I would have spent a little more time on the people side, a little more time on the relationship side, early in my career.”
While it is easy to get fixated on a product/service/data….at the end of the day….it’s people that create a successful business. And even more importantly is the customer interaction.
Our business success was 80% dependent on the customer….initially reading our customer….listening….and finally developing a relationship so that they wanted to buy from us.