Soft – Hard

Business Sustainability

I am flattered beyond measure by the words used to describe my work. I want to add/remind you of one thing. These “soft” ideas–people [really] first, fierce listening, obsessive MBWA–are capitalist words; that is the true basis for long-term sustainable growth & profitability. _ Tom Peters

My life in 6 words: Hard is soft. (Numbers are mushy, plans are fantasies, org charts are a joke.) Soft is hard. (So-called “soft stuff” such as relationships are in fact bedrock.) Rich Karlgaard makes this point better than I–and does it from Silicon Valley perspective to boot.- Tom Peters

Win: Act now. Aim low. Think small. Never go negative. Thank you. I’m sorry. What do you think? MBWA Cognitive bias is omnipresent. Hard is soft/Soft is hard. Relationships take time. Excellence is the only standard. Excellence is the next email. Excellence is the next 5 minutes. – Tom Peters

Tom Peters has been a proponent of the Soft vs Hard concept for decades….and has written numerous books incorporating these ideas. If a business seeks long-term results than it needs also to inculcate soft vs hard into its culture.

These concepts weren’t taught at the Michigan Business School because much of business teaching at that time was primarily analytical. Perhaps it is different in 2018. 

In our business, we indirectly understood this….though soft vs hard emerged much later after we left the business.

News Roundup

December 2017

+ Where are they now from December 2012 –

  • Tree Stand: Possibly no more tree stands
  • Graphics House:
  • In Search of Excellence: The standard for business/management

+ I have sat before my keyboard for an eternity pondering. I cannot image a single benefit to consumers from the CVS-Aetna linkup. – Tom Peters

+ WE HAVE AN UNFAIR ADVANTAGE: We care more. – Seth Godin

+ Care for your customers. Care for your people. Care for your product. Care for your community. The ball is in your court. This is what is actually yours. – Jeph Maystruck

+ Any discussion of management that does not put the development of our people* first is a waste of paper or bits & bytes or keystrokes. (*”Development of our people” explicitly includes helping them better prepare for an uncertain tomorrow.) – Tom Peters

+ “CIVIL. CIVIL. ONLY CIVIL. And throw in some KINDNESS. Civility + Kindness = Lasting client relationships = Profit.” -Tom Peters

+ How Amazon makes money:

+ The thing that keeps a business ahead of the competition is excellence in execution – Tom Peters

+ When in doubt-make better tacos – Seth Godin

+ First class is not just a seat on an airplane – Jeffrey Gitomer