Market Shift

On Line Buying

Two recent stories:

Buying a mattress is much different now than in the past….there are many more options.

A good retailer should provide those options….and describe important features and benefits. In the selling process, at some point a decision needs to be made. If the customer is given the correct information….than that decision should not be so difficult.

The bottom line is the credibility and trust of the seller….if that has been gained, than the customer can make the right decision.

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