Unflattering
A new business opened in Muskegon:
Unfortunately the story also has an unflattering photo of the owner. From mlive: http://www.mlive.com/news/muskegon/index.ssf/2018/03/power_sports_dealer_opens_in_m.html#incart_river_index
Perhaps, the owner wasn’t prepared for the photo being taken….no matter what….an engaging photo conveys a good first impression. An inadequate website further complicates this startup.