Most business wants to be successful and grow. Atlanta Fresh was one of them….though in so doing made several mistakes.
“In hindsight, it was a bad decision to have all of our eggs in one basket,” …. He said he also should have made sure his contract with Whole Foods was binding so that the company couldn’t cancel it without a penalty.”
Of course there were logistical/distribution issues as the products had a short shelf life. Businesses are eager to make a sale….and believe they have a strong customer relationship.
Unfortunately, that is not always the case.