Lesson Learned

AtlantaFresh

Most business wants to be successful and grow. Atlanta Fresh was one of them….though in so doing made several mistakes. 

From Businessinsider:

www.businessinsider.com/dairy-company-ceo-says-whole-foods-killed-off-his-business-2018-3

“In hindsight, it was a bad decision to have all of our eggs in one basket,” …. He said he also should have made sure his contract with Whole Foods was binding so that the company couldn’t cancel it without a penalty.”

Of course there were logistical/distribution issues as the products had a short shelf life. Businesses are eager to make a sale….and believe they have a strong customer relationship.

Unfortunately, that is not always the case.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s