Juan Valdez

Coffee from Columbia

Several years ago, a TV commercial featured a character named Juan Valdez (JV). *

Is there a real Juan Valdez?..at least there is in the form of a coffee brand from Columbia. A friend recently visited Columbia and returned with the “real JV” coffee.

This particular coffee bean is grown in the Huila region of Columbia.

“This coffee grows surround by fertile valleys and snow volcanoes recognized by its flavor and aroma.”

Different from my regular Peet’s, Juan Valdez Huila is a very nice coffee from Columbia.


  • Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. 

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